Why Diversifying Your Social Media Presence Matters

Hey there, fellow voice actors and friends! Let’s chat about something that hit home this week – the great social media blackout. Our go-to platforms, Facebook/Meta/Instagram and LinkedIn, took a breather simultaneously. Talk about a digital rollercoaster, right?

Now, imagine if your entire online presence was stuck in that standstill. No promotions, no client connections – just radio silence. Yikes! That’s why being everywhere matters, and not just on one social media stage.

  1. Spotlight on Risk Management

Think of your social media platforms like a diversified investment portfolio. You wouldn’t throw everything into a single stock, would you? Similarly, putting all your professional eggs in one social media basket is, well, a risky move. Tech glitches, cyber hiccups, or unexpected gremlins (don’t feed them after midnight) – diversifying is your insurance policy against the unknown.

  1. Building a Symphony, Not a Solo Act

As a voice actor, you know the power of variety. The same goes for social media channels. Each one is a different note in your digital symphony. Instagram for showcasing fun videos and pictures (remember when it was just pictures of our food with the Valencia filter back in 2013? Good times), LinkedIn for the professional undertones – it all adds up. Diversifying amplifies your voice, ensuring your unique melody reaches every ear.

  1. Cultivating Connections

Our industry thrives on connections, right? Social media is our backstage pass to networking. When one platform takes a break, others step into the limelight. It’s not just about numbers; it’s about nurturing connections. Being everywhere means you’re always within earshot of your audience, building relationships that withstand any digital intermission.

  1. Tuning Into Audience Harmony

Every platform has its own rhythm, just like every client has unique needs. Instagram might love your audio snippets, while LinkedIn craves your insightful industry thoughts. Diversification allows you to tune your content to hit the right notes on each platform, catering to the varied tastes of your audience.

  1. Riding the Waves of Opportunity

The blackout wasn’t just a roadblock; it was a detour. While the big players paused, other stages were buzzing with activity. Being present everywhere lets you surf the waves of digital opportunity. New trends emerge, fresh connections form – and you’re right there, ready to seize the spotlight.

In the world of voice acting, versatility is key. Apply that same principle to your online presence. Diversify your platforms, cultivate your unique sound on each, and watch your digital performance reach new heights. After all, in our industry, silence isn’t golden – it’s just missed opportunities. So, let’s keep the conversation going, stay connected, and make sure our voices are heard across the vast expanse of the digital soundscape!

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Bonnie's hand holding a Singing Straw in front of her DAW software

What do you keep in your utility belt?

For anyone interested in voice acting, you’ll need to pay extra attention to your daily vocal care routine. You want to be prepared for when your voice gets strained and take note of any symptoms. And when that happens, you’ll need an important tool to help ease the strain on your voice. But what if you could do that and add that extra ‘oomph’ to your vocal warmups?

This is where a Singing/Straw comes in handy.

Now you might be wondering, “What is a singing straw and how does it work?”

I first heard about them when I bought a competitor’s product in early 2021… and then lost it on my move back to Los Angeles. Sigh.

Enter the Singing/Straw. I believe it was a targeted ad on social media that got me. It looked pretty comparable to what I got last time, so I thought I’d give it a try. I had a big recording session in Washington, DC and brought it with me. Unloaded my stuff after arrival in the hotel room, came back, and it was gone. Pretty sure it was stolen. And it was still in the packaging. Double sigh.

I got an email from the folks at Singing/Straw asking me how I enjoyed my purchase and I told them I wish I could’ve given a testimonial but it was gone, and I would buy another. You know what they did? They sent me another one for free. Out of the kindness of their hearts. How amazing, right?

You know what they say, the third time’s the charm, right?

So I got my new one and oh WOW, what a difference it makes! I do a lot of vocally taxing work and even after long sessions, my voice is less tired when I use the Singing Straw versus when I don’t.

When they asked if I wanted to be an affiliate, I jumped at the chance.

So all that is great but what exactly is a singing straw? A singing straw is just that – it’s an eco-friendly singing straw that helps you warm your vocals up. Not just for voice acting, but also for speaking and for singing as well. It can also build flexibility and stamina, reinforce a healthy resonance, reduce unnecessary strain and tension, and heal your voice for when you’re tired or sick. The best part about it is that it was designed based on the latest in voice science.

I personally use this tool every day, since my voice is my biggest asset and I want to help take care of it as much as I can. And in true VO Superhero style, I think it also gives my vocal range a good powerup whenever I need it.

Want to get your own Singing Straw? Just use the code VOSuperhero at checkout to take 15% off of your next purchase!

Happy singing!

Bonnie's hand holding a Singing Straw in front of her DAW software
Here’s a picture of me… well, my left hand, in my home studio with my Singing Straw!

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Why the Voiceover Superhero?

A fellow VO colleague asked me how my branding is working for me in my business and said that they were thinking of doing something similar until they were advised against it by someone outside the industry. Had this been me ten years ago, I would’ve re-evaluated my whole brand and gone into a “Did I make a mistake?!” spiral, because back then I wouldn’t have believed it, and it wouldn’t have felt genuine and authentic. But me today? Nope. So why did I pick The Voiceover Superhero as my branding? 

To answer their first question, I’d say it’s going pretty well. When you create your business brand, it needs to be about what is associated with you, what you do, and your message needs to be clear. I was raised in geek culture, and could identify and name the members of The Justice League and the X-Men before I started preschool. But it goes beyond that. At my core, I’ve always strived to be of service and help others, to offer guidance and support, to be a problem solver. Superheroes have been my own personal heroes and have served as my North Star during very dark and trying times. With the world feeling as scary as it is, we could all use more superheroes right about now. 

Basically, it isn’t about me, in a braggadocious manner. It’s about what I can do for my clients, my colleagues, my friends, and my family. If I can’t be the solution they’re looking for, I want to be the person who can help them find it. Difficult things and tasks don’t scare me. I don’t give up easily. I believe that the impossible can be done. I’m living proof that great things can come from  small and difficult beginnings, and I believe in the power of people combining their powers to make change happen. I believe we’re all stronger when we work together. 

So when you boil it down, that’s why I chose to represent myself as The Voiceover Superhero, to be the person that can help save the day. Because where there’s a Williams, there’s definitely a way. 

I’d love to hear the backstory of your branding in the comments below 🙂 

From Los Angeles to the East Coast and back again, Bonnie Marie Williams has been acting for over 25 years on the stage, and in television and film; and donning the voice actor cape for clients including Marvel’s Avengers STATION, Pokémon TCG, Nintendo Switch, and Spotify. When she’s not in the studio, you can find her drinking an iced coffee or two, casting and directing voiceover projects, producing feature films and podcasts, coaching kids and grown-ups, trying out a new Pinterest recipe, being the Final Girl in a horror movie, and watching Star Wars. Save the day with the Voiceover Superhero at www.vosuperhero.com

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Is it REALLY your dream?

Is your life’s dream really, and I mean REALLY your dream?

At the risk of using the word REALLY twelve more times, I’ll put it this way: is it your dream in theory or in practice? 

When people learn what it is that I do or we get to talking about it, quite a few tell me that their dream is to be a voice actor and do voiceover full time, or even to get started in it. There’s a lot of interest in it from the get-go. So when I casually ask what steps they’re taking to make that dream a reality, it’s often met with a long pause, an “I’m busy with x, y, and z”, or they run away. Just kidding. That hasn’t happened yet…

If your dream is to be a singer and compete on “American Idol”, but you’ve never taken a singing lesson or performed onstage, how far do you think you’re really going to get? If your life’s passion and mission is to be a veterinarian and save animals, but you haven’t even filled out the application for veterinary school… do you see where I’m going with this? It’s not really much different than voice acting — the key to getting started is to get started. Sign up for coaching, take voiceover classes, listen to podcasts on voiceover, read books and articles on it, learn as much as you can. Take an acting class! If you want to be a voice actor, you’ve got to know how to act!

I totally get it… doing something new is never easy, and it’s harder to think about what happens if we fail. What if it doesn’t work out the way we hope it will? What do we do then? What will people think of us? How will we go to bed at night with the feeling of absolute failure? Now, take a step back for a second and breathe. Un-clench your jaw, relax your shoulders, and take a slow, deep breath. Now do it again. Then come back to read some more. We’re not ending on that note 🙂


Chasing after our dreams can be overwhelming. Sometimes it’s a daunting feeling, met with overwhelm and equal parts joy and terror at the thought of succeeding. Many people are terrified to fail, but even moreso of success, because it changes everything (but we’ll do another post on that later). Maybe you’re just starting out, or you’ve been doing this for a while and aren’t sure of what’s going to happen. That’s okay! Nobody knows, and nothing is guaranteed. The future is putty, and it’s in your hands to shape it. Not knowing is scary, but at the same time, it’s liberating — because anything can happen. 

Wondering what can you do right now? Take a step — any step! It doesn’t mean packing up your bags and flying on the next plane out to Los Angeles. But start where you are and take one step forward. There are so many resources available to you now, and so much information out there (hello, Google) — and lots of people who are ready and willing to help you! You don’t have to do it alone.

It might seem strange, but I often look at things this way: the future isn’t guaranteed to any of us, so if today was your last day and you didn’t try to make your dreams come true while you still had the time, would you regret it? If you weren’t taking any steps towards making your dreams come true, I hope that gives you some food for thought and motivation to take one step today.

So, I’ll ask it again: is it your dream in theory, or in practice? The only way you’re going to find out is by actually taking the steps to making the dream a reality. Your dreams aren’t meant to be experienced in theory. They’re meant to be lived.

From Los Angeles to the East Coast and back again, Bonnie Marie Williams has been acting for over 25 years on the stage, and in television and film; and donning the voice actor cape for clients including Marvel’s Avengers STATION, Pokémon TCG, Nintendo Switch, and Spotify. When she’s not in the studio, you can find her drinking an iced coffee or two, casting and directing voiceover projects, producing feature films and podcasts, coaching kids and grown-ups, trying out a new Pinterest recipe, being the Final Girl in a horror movie, and watching Star Wars. Save the day with the Voiceover Superhero at www.vosuperhero.com

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