There are many “social media marketing gurus” out there, and just as many, if not more, influencers with massive followings selling you something every time you refresh your feed. How can you tell if they’re legit?

Enter: SocialBlade. This nifty site allows you to look at the analytics for users on social media platforms from Youtube to TikTok, and everything in between.

For most users, it allows you to look at a brief history of the user’s account over the last year or so. You can track followers, unfollows, media upload count, and more.

What are some things to look out for and investigate before you give any of these gurus/influencers your money or time?

It is quite unusual to go from 300+ new followers in a month to suddenly having over 4200 new followers in a month. That boost in followers accounted for about 1/4 of their current following. 

One thing to look for is a sudden increase in followers, an unusually high number, especially compared to their average follower count, surrounded by a gradual dropoff. A big increase isn’t the most unusual thing to happen – let’s say someone was cast in a show on Amazon Prime and their PR team announced it. There’s a big chance their social media following is going to grow. But the thing is – it’s more likely than not) going to keep growing.

Here are some statistics from a popular fitness Instagrammer who has been accused of buying followers. If you look at November 6th, they had a sudden increase of over 2,000 in one day. 

Another giveaway of a fake following: low engagement on posts. SocialBlade considers followings with 1-2% engagement rate to be “okay” while 5% is considered a success and much more likely to have an authentic following versus fake followers.


So why do people buy fake followers? Honestly, if I had to guess, it probably goes back to appearances. If you have over 10K, you can use the swipe up feature. It “looks” more legit. But it does more harm than good in the long run. Audiences are wising up. Instagram is getting smarter in catching it behind the scenes. Remember the purge of inactive followers from a few years ago that people freaked out about? A lot of users who bought fake followers basically wasted their money and their follower count dropped. At the end of the day, buying followers can get your account shut down if you’re not careful. It’s really not worth the risk. 

So, lets recap. The next time you see someone with an impressive social media following who is trying to sell you some sort of IG course or service, look them up first before you open your wallet. Scroll through their feed, look at their pictures and videos. Are they getting the kind of engagement that you think is successful? Or are they selling you the appearance of being successful? There is a big difference. 

I love using my voice on social media to spread happiness, meet new people in the industry, and have also had the pleasure of making some incredible friendships online through various platforms. To me, it’s more than image, it’s about the connection. Why have a large following if you’re not truly making an impact? I might not have as big of a following as some people who push social media marketing online, but the numbers speak for themselves. I’ve never claimed to be an expert, just someone who loves using social media to actually be social and meet new people. I’d rather have a smaller following if it means I’m being authentic and genuine versus selling a lie.

Be honest with your audience. Especially if these are people buying from you and trusting you with their business. 

Stay tuned for part 2 of the blog where we’ll talk about ways you can authentically connect with your followers, and some tools that have been really helpful for me in my business.


Hailing from Los Angeles, Bonnie has been acting on the stage, television, film, and a voice actor for over 20 years. Credits include Isabel in THE PIRATES OF PENZANCE, Margaret in MUCH ADO ABOUT NOTHING, and Glory and Rhonda in ALMOST, MAINE. She also recently performed in COMING BACK FOR ME, the winner of Project Chrysalis 2.0 with Cary Playwrights. Voiceover clients include Amazon, Buick, NC State, Toyota, and K-Swiss. She has a Bachelors in Theatre Arts from CSU San Bernardino. When she’s not recording in the studio, she can be found hanging out with her dog Marcel, drinking too much coffee, and serving on the board at North Raleigh Arts and Creative Theatre. You should totally check out her website at vosuperhero.com   

When I was younger and talked about how people often told me I wasn’t good/smart/pretty/thin enough to be an actor, my dad would say that living well was the best revenge.

Now that I’m older, I think he was mostly right. But I’d say living well could also be: living truthfully, following your own path, being your authentic self. Whatever it means to you.

I’m not super into the idea of revenge in general (I’m too busy and am just trying to live a life with good vibes, you know?) but I will say… it feels GOOD when you accomplish the things others said you couldn’t. You’re not necessarily proving them wrong, but you’re really proving yourself right. 🦸🏼‍♀️💥

Last chance! If you missed “New Age Farewells” by Susan M. Steadman and the rest of these fantastic plays as part of the NC 10 by 10 Play Festival last weekend… tomorrow is your final chance to watch! Admission to the play festival is pay what you can, and it all goes to support the arts here in NC.

So much effort was put into making this happen and to keep the arts alive in 2020. I’m truly honored to have been such a small part of it, and to have been able to direct such a great play with phenomenal actors. Grab your ticket to admission here!

A fellow VO colleague asked me how my branding is working for me in my business and said that they were thinking of doing something similar until they were advised against it by someone outside the industry. Had this been me ten years ago, I would’ve re-evaluated my whole brand and gone into a “Did I make a mistake?!” spiral, because back then I wouldn’t have believed it, and it wouldn’t have felt genuine and authentic. But me today? Nope. So why did I pick The Voiceover Superhero as my branding? 

To answer their first question, I’d say it’s going pretty well. When you create your business brand, it needs to be about what is associated with you, what you do, and your message needs to be clear. I was raised in geek culture, and could identify and name the members of The Justice League and the X-Men before I started preschool. But it goes beyond that. At my core, I’ve always strived to be of service and help others, to offer guidance and support, to be a problem solver. Superheroes have been my own personal heroes and have served as my North Star during very dark and trying times. With the world feeling as scary as it is, we could all use more superheroes right about now. 

Basically, it isn’t about me, in a braggadocious manner. It’s about what I can do for my clients, my colleagues, my friends, and my family. If I can’t be the solution they’re looking for, I want to be the person who can help them find it. Difficult things and tasks don’t scare me. I don’t give up easily. I believe that the impossible can be done. I’m living proof that great things can come from  small and difficult beginnings, and I believe in the power of people combining their powers to make change happen. I believe we’re all stronger when we work together. 

So when you boil it down, that’s why I chose to represent myself as The Voiceover Superhero, to be the person that can help save the day. Because where there’s a Williams, there’s definitely a way. 

I’d love to hear the backstory of your branding in the comments below 🙂 

 


Hailing from Los Angeles, Bonnie has been acting on the stage, television, film, and a voice actor for over 20 years. Credits include Isabel in THE PIRATES OF PENZANCE, Margaret in MUCH ADO ABOUT NOTHING, and Glory and Rhonda in ALMOST, MAINE. She also recently performed in COMING BACK FOR ME, the winner of Project Chrysalis 2.0 with Cary Playwrights. Voiceover clients include Amazon, Buick, NC State, Toyota, and K-Swiss. She has a Bachelors in Theatre Arts from CSU San Bernardino. When she’s not recording in the studio, she can be found hanging out with her dog Marcel, drinking too much coffee, and serving on the board at North Raleigh Arts and Creative Theatre. You should totally check out her website at vosuperhero.com   

Is your life’s dream really, and I mean REALLY your dream?

At the risk of using the word REALLY twelve more times, I’ll put it this way: is it your dream in theory or in practice? 

When people learn what it is that I do or we get to talking about it, quite a few tell me that their dream is to be a voice actor and do voiceover full time, or even to get started in it. There’s a lot of interest in it from the get-go. So when I casually ask what steps they’re taking to make that dream a reality, it’s often met with a long pause, an “I’m busy with x, y, and z”, or they run away. Just kidding. That hasn’t happened yet…

If your dream is to be a singer and compete on “American Idol”, but you’ve never taken a singing lesson or performed onstage, how far do you think you’re really going to get? If your life’s passion and mission is to be a veterinarian and save animals, but you haven’t even filled out the application for veterinary school… do you see where I’m going with this? It’s not really much different than voice acting — the key to getting started is to get started. Sign up for coaching, take voiceover classes, listen to podcasts on voiceover, read books and articles on it, learn as much as you can. Take an acting class! If you want to be a voice actor, you’ve got to know how to act!

I totally get it… doing something new is never easy, and it’s harder to think about what happens if we fail. What if it doesn’t work out the way we hope it will? What do we do then? What will people think of us? How will we go to bed at night with the feeling of absolute failure? Now, take a step back for a second and breathe. Un-clench your jaw, relax your shoulders, and take a slow, deep breath. Now do it again. Then come back to read some more. We’re not ending on that note 🙂


Chasing after our dreams can be overwhelming. Sometimes it’s a daunting feeling, met with overwhelm and equal parts joy and terror at the thought of succeeding. Many people are terrified to fail, but even moreso of success, because it changes everything (but we’ll do another post on that later). Maybe you’re just starting out, or you’ve been doing this for a while and aren’t sure of what’s going to happen. That’s okay! Nobody knows, and nothing is guaranteed. The future is putty, and it’s in your hands to shape it. Not knowing is scary, but at the same time, it’s liberating — because anything can happen. 

Wondering what can you do right now? Take a step — any step! It doesn’t mean packing up your bags and flying on the next plane out to Los Angeles. But start where you are and take one step forward. There are so many resources available to you now, and so much information out there (hello, Google) — and lots of people who are ready and willing to help you! You don’t have to do it alone.

It might seem strange, but I often look at things this way: the future isn’t guaranteed to any of us, so if today was your last day and you didn’t try to make your dreams come true while you still had the time, would you regret it? If you weren’t taking any steps towards making your dreams come true, I hope that gives you some food for thought and motivation to take one step today.

So, I’ll ask it again: is it your dream in theory, or in practice? The only way you’re going to find out is by actually taking the steps to making the dream a reality. Your dreams aren’t meant to be experienced in theory. They’re meant to be lived.


Hailing from Los Angeles, Bonnie has been acting on the stage, television, film, and a voice actor for over 20 years. Credits include Isabel in THE PIRATES OF PENZANCE, Margaret in MUCH ADO ABOUT NOTHING, and Glory and Rhonda in ALMOST, MAINE. She also recently performed in COMING BACK FOR ME, the winner of Project Chrysalis 2.0 with Cary Playwrights. Voiceover clients include Amazon, Buick, NC State, Toyota, and K-Swiss. She has a Bachelors in Theatre Arts from CSU San Bernardino. When she’s not recording in the studio, she can be found hanging out with her dog Marcel, drinking too much coffee, and serving on the board at North Raleigh Arts and Creative Theatre. You should totally check out her website at vosuperhero.com