A fellow VO colleague asked me how my branding is working for me in my business and said that they were thinking of doing something similar until they were advised against it by someone outside the industry. Had this been me ten years ago, I would’ve re-evaluated my whole brand and gone into a “Did I make a mistake?!” spiral, because back then I wouldn’t have believed it, and it wouldn’t have felt genuine and authentic. But me today? Nope. So why did I pick The Voiceover Superhero as my branding? 

To answer their first question, I’d say it’s going pretty well. When you create your business brand, it needs to be about what is associated with you, what you do, and your message needs to be clear. I was raised in geek culture, and could identify and name the members of The Justice League and the X-Men before I started preschool. But it goes beyond that. At my core, I’ve always strived to be of service and help others, to offer guidance and support, to be a problem solver. Superheroes have been my own personal heroes and have served as my North Star during very dark and trying times. With the world feeling as scary as it is, we could all use more superheroes right about now. 

Basically, it isn’t about me, in a braggadocious manner. It’s about what I can do for my clients, my colleagues, my friends, and my family. If I can’t be the solution they’re looking for, I want to be the person who can help them find it. Difficult things and tasks don’t scare me. I don’t give up easily. I believe that the impossible can be done. I’m living proof that great things can come from  small and difficult beginnings, and I believe in the power of people combining their powers to make change happen. I believe we’re all stronger when we work together. 

So when you boil it down, that’s why I chose to represent myself as The Voiceover Superhero, to be the person that can help save the day. Because where there’s a Williams, there’s definitely a way. 

I’d love to hear the backstory of your branding in the comments below 🙂 


Hailing from Los Angeles, Bonnie has been acting on the stage, television, film, and a voice actor for over 20 years. Credits include Isabel in THE PIRATES OF PENZANCE, Margaret in MUCH ADO ABOUT NOTHING, and Glory and Rhonda in ALMOST, MAINE. She also recently performed in COMING BACK FOR ME, the winner of Project Chrysalis 2.0 with Cary Playwrights. Voiceover clients include Amazon, Buick, NC State, Toyota, and K-Swiss. She has a Bachelors in Theatre Arts from CSU San Bernardino. When she’s not recording in the studio, she can be found hanging out with her dog Marcel, drinking too much coffee, and serving on the board at North Raleigh Arts and Creative Theatre. You should totally check out her website at vosuperhero.com